Due to technological advancement social recommendations and review sites are more trustworthy than traditional advertising system. These reviews are considered as the mirror the actual customer experience so they are more genuine and authentic in the eyes of customers. So having and maintaining a reputation in online review sites is getting increasingly more important.

Having a recognizable reputation and being present always go hand in hand. Having negative reviews is as bad as not being listed on any review site. User generated content like reviews can drive tangible results for any online business. Building the genuine customer experience by any means should be the first priority by a business owner to maximize visibility and reputation simultaneously.

According to Samsung the numbers of customers have looked for local information online before purchasing Smartphone and it’s nearly 95%. Google has reported that the amount of those searches lead to action is 9 out of 10 and 57% lead to sales accordingly. Some customers decide purchase before even entering the store because of online search. If your business has a good web presence than their competitor customers will come to you eventually. This process goes through a series of process like local listings, reputation management and social products for word of mouth. More than 79% Smartphone user use their Phone to look at reviews, compare prices and other metrics and surprisingly 72% end up making a purchase. The trend significantly changed the buying habits over years.

“The statistics makes only one statement: gain online reputation, get people in the door and make sales.”